Ideas, wrapped in behaviors
Ideas, when they form and float through our minds, are just ideas.
Expressing ideas, the act of communicating, is behavior.
We like to believe that our writing, our speaking, our conversations, we like to believe we deal only with ideas. But to me that seems incomplete. It seems to me we often react to the behaviors that we perceive as much or even more than the ideas wrapped in those behaviors.
Words matter. Words matter because words create consequences. Communicating with words is a behavior.